good coyote is a family owned and operated company

For we are God's handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.                                                                                                                                                                                                                                 Ephesians 2:10

our story

Good Coyote is a realization of a family dream, born of a desire to help build His kingdom. With backgrounds in manufacturing, product design, small business ownership and education, we felt the desire to create a company that would allow our family to grow  together spiritually while helping others share the gospel. Our mission is to sell inspirational apparel and accessories that remind the world that Jesus is Lord.

After years of watching school fundraisers use children to sell meaningless products, we decided to create a program that produced more, both financially and spiritually for all parties. It is our desire to partner with schools, churches and missionary organizations in order to help them raise the money needed by providing 50% from every sale for their group.
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If you are planning a fundraiser, please let us help, drop us a line or give us a call!

Who We are:

Rustin - aka Dad -Jack of all trades, master of 2 or 3... All in for Jesus and serving him. I want nothing more than to help my girls grow in the faith and give them the tools to develop their talents. His kingdom come, His will be done.
​Suzi - CEO - 
Maya - Lead Designer -  Starting a family company has always been a dream of mine. When I was younger,  my dad would come to kiss me good night and we would always talk about how cool it would be to start up an apparel company. To be fair, I was only ten, so I really didn't take it that seriously. But now that I am 17, it is a huge deal. I love being able to work along side my family to build God's kingdom. I feel very blessed to have this opportunity. I love designing shirts so much. I get to let my creativity flow while spreading the "good word".
Skye - Marketing & Social Media - I am super passionate about the Lord and am so excited to share His good word through our company and it's products. He has given me so much. Anything I do is not enough to repay Him, but my hope is to glorify Him with everyday and every action. I look forward to keeping you all update with what God is doing in our lives and the lives of others who we are blessed to work with.
Winter - Design & Production - My first love is God and my second is my horse Joe. When I am not out riding, I will be designing and producing T-shirts and apparel in the hopes of building God's glorious Kingdom.

What is a Good Coyote???
A lot of people ask us "What does good coyote stand for?" Well, as you can see, our logo is a dead coyote.  As ranchers, there is no such thing as a good coyote.  We always said "The only good coyote is a dead coyote." One day, Maya compounded the saying with a drawing, and it stuck in the form of our current logo. There you have it.